Apple tells developers they can generate more revenue with iAd, now serving rich media to iPad
Apple has sent out a new email to developers to promote their still struggling iAd platform, and advise about revenue generation possibilities and new rich media ads for iPad.
iAd provides a significant source of additional revenue for iOS developers. Many developers with apps just like yours are already making thousands of dollars per week serving iAd rich media ads. And users have been delighted by the range of ads from major brands that offer an interactive experience while keeping them in your app.
iAd Rich Media Ads. Now Being Served to iPad.
iAd rich media ads are now being served to iPad apps on the U.S. App Store, redefining mobile advertising with rich, immersive ads that take advantage of the 9.7 inch LED-backlit display. Make the most of this growing opportunity now. Learn how you can join the iAd mobile advertising network and generate more revenue with iAd.
Apple bought iAd (formerly Quattro Wireless) in 2010 after Google sniped AdMob from them. Since then they’ve slashed rates down from a million dollar, ultra-premium buy-in first to $500,000 and now $100,000, and increased developer pay outs from 60% to 70%.
Originally explained as a way for developers to monetize free apps, iAd still faces tough competition from Google’s AdMob and other players. Fremium models backed by in-app-purchase could also be a more popular way for developers to monetize apps.
Apple has been fairly quiet it about it lately as well, so it will be interesting to see if iAd gets any time, or significant attention, at WWDC 2012.
If you’re a developer using iAd, let us know how it’s working for you in our iOS Developer Forum.